For your inner rebel - Inspired by Jack Kerouac’s 1951 novel of the same name, “On the Road” is a unisex perfume that polarises by telling a tale of restlessness and an unbridled desire to experience the beat counterculture of a Jazz fuelled post-war America. Kerouac's iconic novel gave a voice to a generation that is still felt today.
Experience the second edition of On The Road as a road trip in scent across a Post-War America. The scent unfolds on your skin to trace the journey of Sal Paradise and Dean Moriarty from the hot July streets of a New York City summer to the whiskey bars and wheat fields of a Middle America before finally ending up amongst the cedar forests and citrus trees of the Pacific Coast.
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A Road Trip in Scent
On The Road is itinerant in nature. It begins with smoky notes of benzoin and birch reminiscent of the hot asphalt and grittiness of New York City. Punctuated by forays into tobacco filled bars where a new era in music is being defined by the Jazz greats, our journey takes us through the openness of the dusty cornfields of a Mid-Western America and rises to the cedar forests of a Pacific Coast. The restlessness of the journey finally gives way to the optimism left by the fresh green fragrance of galbanum, citrus and bergamot.
On The Road features the photographs of the artist Cedric Christie. Shot on 35mm film while on a trip across the country, Christie captures the grit and hope of a modern America from the inner city to the open country. The photos provide a snapshot of the fragrance journey captured as art.
"On The Road is one of those rare things in contemporary fragrance: A scent whose story unfolds on the skin. Everyone in the Wallpaper office loves it."
"On The Road can and will seduce. It is complex, intriguing, a little disturbing and all the more captivating for that. It is an uncompromising perfume and without doubt a unisex fragrance, every bit as intriguing on a man as on a woman."
Cedric Christie lives and works in London. His work is a critical appraisal of colour and modernism as well as the exploration of the journey to form and meaning. His signature artworks, noted for their use of steel, scaffolding tube, snooker balls, cars, chalk lines, graphic text and the commercial fabrication process, have resulted in a string of solo shows and public art commissions both in the UK and internationally in Brussels, Antwerp and New York. Cedric's work is collected widely, notably in the collections of Anita Zabludowicz, David Roberts, Unilever, Derwent Valley Holdings and The University of Bedford.