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ON THE ROAD

Inspired by Jack Kerouac’s 1951 novel of the same name, “On the Road” that tells a tale of restlessness and an unbridled desire to experience the beat counterculture of a Jazz fuelled post-war America. Kerouac's iconic novel gave a voice to a generation that is still felt today.

Our scent was conceived as a road trip in scent across a Post-War America. It unfolds on your skin to trace the journey of Sal Paradise and Dean Moriarty from the hot July streets of a New York City summer to the whiskey bars and wheat fields of a Middle America before finally ending up amongst the cedar forests and citrus trees of the Pacific Coast. 

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